03Internship
Marketing Lead Tracker
Customer Acquisition Dashboard
Full-stack lead management system with real-time tracking, analytics, and customer journey visualization.
- Company
- Litvik Software Labs
- Role
- Full-Stack Developer
- Duration
- 2 months
- Category
- Full-Stack
/images/work/marketing-tracker/cover.webp
Full-bleed project cover. Wide editorial crop of the interface or its subject matter.
01Impact
By the numbers.
40%
Conversion Increase
500+
Leads Tracked
60%
Time Saved
95%
Follow-up Rate
02Overview
The brief.
Built an internal CRM tool to track marketing leads from first contact through conversion, with automated follow-up reminders and performance analytics.
Problem
Marketing team needed centralized system to track leads, monitor conversion funnel, and automate follow-up scheduling.
Solution
Developed full-stack application with React frontend, Django backend, and PostgreSQL database for comprehensive lead management.
03Features
What it does.
Lead Pipeline
Visual funnel with drag-and-drop stage management
- React DnD
- Redux
Auto Follow-ups
Scheduled reminders and email automation
- Django Celery
- Email Service
Analytics Dashboard
Real-time metrics and conversion tracking
- Chart.js
- Django REST
Customer Timeline
Complete interaction history visualization
- React Timeline
- PostgreSQL
04Architecture
How it's built.
frontend
- React
- Redux
- Material-UI
- Chart.js
backend
- Django
- Django REST Framework
- Celery
- Redis
database
- PostgreSQL
- Redis Cache
integration
- Email Service
- Calendar API
- Export Tools
05Challenges
What was hard.
Real-time updates across multiple users
Implemented WebSocket connections with optimistic UI updates
Complex filtering and search
Built advanced query system with PostgreSQL full-text search
06Gallery
A closer look.
/images/work/marketing-tracker/01.webp
Interface detail. Crop tight on one screen or one interaction — not a full-page screenshot shrunk down.
/images/work/marketing-tracker/02.webp
Interface detail. Crop tight on one screen or one interaction — not a full-page screenshot shrunk down.
/images/work/marketing-tracker/03.webp
Interface detail. Crop tight on one screen or one interaction — not a full-page screenshot shrunk down.
/images/work/marketing-tracker/04.webp
Interface detail. Crop tight on one screen or one interaction — not a full-page screenshot shrunk down.
07Stack
Built with.
- React
- Redux
- Django
- PostgreSQL
- Redis
- Celery
Outcomes
- Increased lead conversion rate by 40%
- Tracked 500+ leads with complete history
- Reduced manual follow-up time by 60%
- Achieved 95% follow-up completion rate