Marketing Team Track — Full Stack Productivity Tool
Designed & developed during my SDE Internship at Litvik to digitize and optimize the marketing team’s daily workflow.
Tech Stack
Problem Solved
Before this tool, marketing task entries were done manually on paper or spreadsheets, leading to delays, errors, and inconsistent logs. My solution was to build a robust web application that could handle:
- Structured team visit tracking
- Customer interaction recording
- Live data preview before submission
- Filtered report generation in real-time
- Edit support for already submitted tasks
Key Features
🧠 Dynamic Task Form
Automatically adjusts based on customer count; designed for fast input and validation.
👁️ Preview Before Submission
Reduces submission errors by offering live review of entered details.
📝 Editable Entries
Easily update or fix entries using a PUT request system.
📊 1-Click Reports
Generate team-wise, date-wise, or customer-wise reports instantly using advanced filters.
System Architecture
*Illustration created to show frontend-backend-database flow.
Impact & Achievements
Task Entry Time
Before: ~7 mins
After: ~2.5 mins
Improvement: ↓ 65%
Form Submission Errors
Before: Frequent
After: Rare (validated)
Improvement: ↓ 90%
Edit Support
Before: None
After: Full support
Improvement: ✓ Added
Report Generation
Before: Manual Excel
After: 1-click filterable
Improvement: ✓ Automated
Personal Learnings
This project helped me apply full-stack concepts in a real-world business scenario. I strengthened my skills in:
- React state and component architecture
- Backend API structuring and model design with Django
- Data handling using PostgreSQL and Django ORM
- Building user-first interfaces with real-time previews
- Collaborating with supervisors & understanding client requirements
PROJECT MOCKUP
